Press Releases

Read the latest news emanating from the Arizona Office of Tourism, including marketing initiatives, success stories and special events.

Arizona sees surge of Chinese visitors—and state tourism officials court more

Jul 22, 2017

China isn’t Arizona’s top source of overseas visitors—but that might soon change, thanks to a surge in interest from Chinese travelers and marketing efforts tailored to them by state tourism officials. Read More

Arizona Office of Tourism unveils ‘unreal’ ad campaign for Grand Canyon State

Jul 21, 2017

The newest advertising campaign for Arizona showcases experiences in the state that are at once authentic and unexpected, comfortable and grand, real and unreal. Read More

Direct impact of a record 43 million visitors to Arizona: $58 million per day

Jul 20, 2017

A record 43 million overnight visitors came to Arizona last year, and they collectively spent $58 million per day during their stays, according to new research from the Arizona Office of Tourism. Read More

Virtual Reality Allows Viewers to Speed Down Sedona Slickrock, Skydive Over Grand Canyon

Jun 26, 2017

The latest tool the Arizona Office of Tourism is using to elevate awareness of Arizona’s tourism assets is virtual reality. Read More

Phoenix Sky Harbor Achieves Nonstop Flights to Frankfurt, Germany

Jun 21, 2017

Condor Airlines will fly on Mondays and Fridays from next May through September between Phoenix Sky Harbor and the Frankfurt Airport. Read More

Four can’t-miss sightseeing ideas for fans headed to Arizona for the Final Four

Mar 1, 2017

For three of the four fan bases bound for Arizona this week, the 2017 NCAA Men’s Final Four is a historic occasion. For the other, the Grand Canyon State is an entirely new frontier. Read More